Teleseminar: Secrets of Money-Making Membership
CCEU’s: 1.0 – Business Development
Teleseminar: May 2, 2012
7:00pm – 8:00pm ET
Imagine waking up every single day, 7 days a week, 365 days a year, with money added to your bank account while fully serving your market. It is possible with Fixed Term Continuity programs!
During this content filled program you will:
- Find out how you can start your own membership program in less than 28 days.
- Learn what you absolutely must do before you ever launch your membership program. This one step is critical to developing a program people are willing to pay for month after month.
- Learn how to avoid the biggest mistake 99% of people make when they start a membership program.
- Find out how to earn revenue month after month.
- Discover 3 surefire ways to market your membership program to get new members when you need or want to.
- Discover how to create an unbelievably valuable program for your members; a program guaranteed to increase your long-term retention rate.
If you are serious about packaging your expertise by adding membership programs to create recurring income in your business… you WILL want to attend this event.
Kathleen Gage is an internationally recognized Internet Marketing advisor who works with consciously-aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money-making products and services. She does this by teaching them eProduct development, Internet marketing, multi media program development, self-publishing skills, teleseminar development and developing mentoring courses that they can offer their clients.
She is known for her unique and creative approach to helping others understand the power of beliefs, thoughts and actions that promote the marketing mindset and create a successful life. As a bestselling success author, Kathleen Gage is a highly sought after expert guest on radio programs and teleseminars. In addition to her Internet marketing business, Kathleen has been a keynote presenter for conferences and conventions for nearly 20 years. Over the last 25 years, Kathleen Gage has received numerous business awards including the 1995-1996 and 1999-2000 National Speakers Association Utah Chapter Speaker of the Year, 1999-2000 Salt Lake Chamber of Commerce Business Women’s Forum Achievement award for business innovation, The Leadership and Communications 2000 Award for Toastmasters International, and the Giant Step Award for 2004 from the Utah Department of Workforce Services for business innovation and success.
Kathleen’s passion is teaching others to live a life of risk, passion and purpose.
Afternoon Workshop: Leverage the Power of Workshops & Webinars to Grow Your Business
Leverage the Power of Workshops & Webinars to Grow Your Business
Presented by Jean M. DiGiovanna, CPCC
Monday, March 19, 2012, 3:30 – 5:30 PM
CCEU’s: 2.0 – Business Development
Doubletree, Westborough
You have expert knowledge in your business and valuable services to offer, but how do you package your expertise for high impact to reach a larger audience, gain exposure and leave people wanting more? Workshops and webinars are one of the most rapid and effective ways to reach a larger audience, be known as an expert in your field and grow your business, but how on earth do you get started? Whether you are exploring workshops or webinars for the first time or are an experienced workshops/webinar facilitator, you will leave this highly interactive session with:
- The secret formula for creating high impact workshops & webinars that deliver a ton of value and still leave your attendees wanting more
- The 5 biggest mistakes coaches make when first diving in. (This will save a lot of headache down the road!)
- Your signature topic and a repeatable process to uncover future topics
- The critical steps to get started in creating powerful workshops webinars
- Live & on-line experiential learning techniques to create audience engagement in your workshops and webinars
- The golden principle you must follow if you want to turn your attendees into repeat customers
- Immediate actions to reach a larger audience using workshops and webinars
If you are working 1-on-1 with clients today and want to impact a whole lot more people, join us to learn some practical tools, network with like-minded individuals and discover how straightforward, fun and extremely lucrative workshops and webinars can be!
Jean M. DiGiovanna, CPCC and founder of Workshop University (www.workshopuniversity.com) is a certified coach, speaker and educator with over 20 years of experience in corporate training, consulting and instructional design. She has delivered hundreds of workshops and webinars in business and life strategies to Fortune 500 companies, nonprofits and academia and has spoken both nationally and internationally helping thousands of individuals find their voice and get their unique message out to the world. Jean is a member of the National Speakers Association and International Coach Federation.
Teleseminar: ECommerce Demystified
ECommerce Demystified:
Increase Your Income by Selling
Your Products and Services Online
Presented by Karyn Greenstreet
CCEU’s: 1.0 – Business Development
Teleclass: Wednesday, April 4
7:00pm – 8:00pm ET
Many coaches want to sell products, services, groups and classes through their website but don’t know where to start. This presentation offers them a step-by-step guide to getting started. Increase your income and have greater success by selling your products, services and classes online. In this presentation you will learn the steps for setting up e-commerce for your business, including choosing a shopping cart, accepting credit card payments online, and defining your online store policies.
Karyn Greenstreet is a self-employment expert and small business coach, and President of Passion For Business. She shares techniques, skills and strategies with self-employed people to create clear goals and cohesive plans, and increase profits. She has spoken at numerous national conferences on business strategy and marketing topics, and has taught personal development and business-building to over 250,000 people worldwide.
Karyn has a bright, lively, interactive, and oftentimes humorous speaking style. She holds a B.S. in Business Administration and Management, and is a certified Adult Education Trainer. She has postgraduate work in Business Administration and Computer Systems, is a graduate of CoachU, and attended both The School of Small Business Coaching, and The Graduate School of Coaching.  Visit her website at www.PassionForBusiness.com
Teleseminar: Attracting High-End Clients
The Secrets to Attracting
High-End Clients
Presenter: Robert Middleton
CCEU’s: 1.0 – Business Development
Teleseminar, Wednesday, February 1, 2012, 7:00 pm – 8:00 pm ET
Everyone wants to attract more clients. And we hope those clients will be great clients to work with who will pay us well. But very few Independent Professionals have a plan or strategy to consistently attract more High-End Clients.
A High-End Client is an Ideal Client – a person or company who is great to work with and who is excited about making changes and creating a better future.
A High-End Client makes long-term commitments – When you work with high-end clients they engage you in long-term projects designed to make a significant difference and produce measurable results.
A High-End Client pays you more – Selling bigger, more results-oriented services, projects and programs means being paid much more than for standard services.
This concept of offering these kinds of services and programs is called H.E.O.B – High-End, Outcome Based programs and services. The methodology for marketing and selling these programs has been tested and proven with hundreds of Independent Professionals. It works for consultants, coaches, trainers and other professional service business and is applicable to small, medium and large companies of all kinds.
In this presentation we’ll cover the following:
• The Three Keys to marketing and selling high-end services
• Developing a high-end marketing mindset
• The marketing fundamentals essential for attractingÂ
high-end clients
• What you need to do to prepare to go high-end
• The seven pitfalls to avoid if you plan to go high-end
• How you can sell high-end services, despite the economy
• An Action Plan for going high-end.
Join us for this dynamic call and explore how attracting high-end clients is the key to success in your business. When you attract more high-end clients you not only make more money (often a LOT more money) you have more fun, produce bigger results for your clients and feel you are making a real difference. What could be better than that?
Since 1984, Action Plan Marketing Founder Robert Middleton has spoken to thousands of independent professionals – business coaches, management consultants, and professional service providers – on the topic of successfully attracting and retaining high paying clients by delivering high value results that keep them coming back for more.
His popular More Clients eZine and blog serve 40,000+ people around the world who rely upon his straight talk and time-tested and proven strategies and tactics to grow their businesses in systematic, sustainable ways. He speaks and trains clients via teleseminar, webinar, and live to worldwide audiences who are inspired to take marketing actions that lead to more clients, higher paying clients and clients they love to work with.
Known as “the Marketing InfoGuru for Independent Professionals” Robert has given talks, workshops and presentations to dozens of professional organizations in the United States and internationally. Â Robert Middleton is the expert that serious independent professionals trust, recommend, and celebrate for opening the door to attracting high-end clients while making the process easy and fun.
Robert is the author of the online bestsellers, “InfoGuru Marketing Manual” and the “WebSite ToolKit” as well as the popular marketing membership site, “The Fast Track Marketing Club” with over 700 members. Committed to helping Independent Professionals grow their buisnesses, Robert spends the majority of his time leading his one-year “Marketing Mastery Program.”
Teleseminar: Start 2012 with a Stronger, Better Brand
on a Budget
Presenter: Pamela Wilson
Teleseminar, Monday, January 23, 2012
7:00pm – 8:00pm, ET
A strong brand — both in your visuals and your messaging — is essential if you want to make a lasting impression. Pamela Wilson shares tips for branding your business that don’t cost a cent, and shows you how you can start 2012 with a stronger, better brand.
Pamela Wilson is an award-winning graphic designer and marketing consultant. Since 1987, she’s helped small businesses and organizations create “big brands” through a system of marketing and design that makes them look professional, cohesive and successful. In short, BIG.
Pamela owns and run BigBrandSystem.com, a site devoted to sharing the design and marketing tips and tricks she’s learned over the years. She’s also a regular contributor to Copyblogger.com and other marketing sites across the web
The Business Side of Coaching
Presenter: Mark Dubinsky
Monday, December 5, 2011, 3:30 – 5:00pm
Doubletree, Westborough
First and foremost, your coaching practice is a BUSINESS!
So… How healthy is your business?
What challenges does your business face?
What kinds of things are going well… or not going as well as you would like?
On December 5th, join Mark Dubinsky to look at the business-side of your coaching practice. With his guidance, you will consider key business elements like your goals, budget, revenue, managing expenses, and many other issues that we all face as business owners.
Need more than that? Two volunteers will be selected to participate in an Extreme Coaching Practice Makeover! During the next quarter, Mark will work with these two volunteers and their businesses to identify issues and problems, and then create solutions to dramatically increase their business results. They will report their results back to us at the April 2012 meeting.
When you attend this event, you will:
- Examine the health of your coaching business
- Identify ways to improve your business results
- Identify business-based issues that you might not normally be looking for
- Apply basic business knowledge to help you identify what to look for on a consistent basis.
- Develop an action plan to improve the health of your business
- Learn some quick techniques to solve business challenges.
Mark Dubinsky is an executive with proven track record of leadership success across multiple industries including retail, wholesale, manufacturing, hospitality, real estate, consulting and the not-for–profits sectors. He has served as a CEO, COO, CFO, CSO, as well as corporate Board Chairman, Treasurer and Secretary.
Mark has extensive experience as president of the DDIFO, the largest independent association of Dunkin’ Donuts franchisees in the USA as well as serving as Vice-Chairman of the Coalitions of Franchisee Associations in Washington, DC.  Mark also owns MKA Management, LLC, a consulting practice that focuses on planning and executing successful business turnarounds.
Mark is an aspiring Executive Coach, currently working toward achieving ICF ACC credentials. He is passionate about empowering CEOs and Business Owners to lead their organizations to unprecedented levels of success.
Registration for this event is now closed.
The Human Reaction to Change
Guest Blogger: Paul McGinniss, PCC (ICF) MSHR
Director, Training & Delivery
North America NeuroLeadership Group
The old adage, “The only constant is change,” needs an update. Instead, it should read, “The only constant is resistance to change.” You can find numerous approaches to instituting, implementing, overcoming, incorporating, and enabling change. The challenge is: if you’re not taking into account the brains of the people upon which the change is “being instituted,” your initiative will likely experience a less than desired outcome. Sure, change is hard. But it is not solely about the difficulty of the change itself that’s makes it hard to implement. It’s about the common brain-based human reaction to change that poses a significant challenge.
Let’s explore.
The brain likes to maintain homeostasis to guard the body from threats. Change is a disruption to this state. The natural reaction to a disruption of homeostasis is for the limbic system to engage, creating the proverbial fight or flight response. Change can also be thought of as emotional pain. Ironically, the body reacts to emotional pain the same as if it were physical pain. When you introduce a change, your employees are fighting to avoid it as if their lives depended on it, which their brains literally think is the case. It’s no wonder they are not expressing your same enthusiasm about your initiative. You think it’s the greatest thing since sliced bread and they’re on DEFCON 2.
So what’s a leader to do?
Leverage what we are learning about the brain and apply it to your change initiative. How? Ask yourself, “What is change from a brain perspective?” Change in the brain is represented by new wiring. New wiring is created from insights which happen when we make a brand new connection in the brain. The brain loves insights. Insights release various brain chemicals associated with pleasure states. When was the last time you heard people talking about change as a pleasurable experience?
How can you apply this idea to a change initiative?
Normally, you are introducing change to get you from where you are to a more desired or preferred state. Rather than create the change and institute it (using various consultants, communication strategies, training programs …), here’s an idea: let the change process come from your employees. Engage them in the creation of the change initiative itself. Communicate your current reality and your desired outcomes and have them help you figure out how to achieve those outcomes. This is a major first step to a successful change initiative.
Here are a few more things you can do to improve your odds.
- Eliminate or reduce Status: Create project teams where all members know that their contributions are valued and they can participate as equals. Threats to a person’s status trigger the fight or flight response. Minimize status inequities and you minimize that response.
- Create Certainty: Let your employees know as much as possible as early as possible and throughout the process to remove uncertainty and reduce fear. If they are aware of what is happening and what to expect, their emotional or “animal brain” response will be decreased.
- Introduce Autonomy: Provide employees with options for how to achieve the desired outcome and implement change and you allow them greater control over their own fate. We all know it’s good to engage people in the process. Providing Autonomy takes that thinking a step further. Engaging people in the process and giving them choices allows them to make their own new connections and hardwiring which the brain loves!
- Communicate Relatedness: People need to know whether something is “friend or foe.” If your desired solution is not “friendly” to your employees, meaning it does not create a better world for them (or they don’t understand how it will), they will resist helping you achieve it.
- Ensure Fairness: If people think something is fair, they will work toward achieving it. If not you’re dead in the water.
By having your employees, themselves, create the change you need and by applying the above points (otherwise known as SCARF), your chances for successfully implementing a change are dramatically increased. Doesn’t sound like brain science? Well, actually, it is.
Teleseminar: Motivate Yourself and Others
Presenter: Ben Palmer,PhD
Wednesday, Nov 2, 2011
7:00 pm – 8:00pm EST
Motivate Yourself and Others:
Most of us know that the heart of every productive and successful business, big or small, is made up of highly motivated people; people who collaborate and work passionately to produce great results. We also know that motivating ourselves and others isn’t so easy a task. Many factors influence our motivation ranging from day-to-day tasks right through to the working styles of colleagues.
During this teleseminar, Dr Ben Palmer, CEO of Genos International, will highlight some of the latest science research on human motivation at work, present an overview of the more innovative techniques being used by organisations to facilitate high levels of motivation (and the impact these are having on results), and will help you identify your own key workplace motivators.
As pre-work for this call, you will have the opportunity to take an innovative new motivation assessment, the results of which will be emailed to you prior to the teleseminar. Then during the call, Dr Palmer will walk you through your report and outline how you can use your information to drive high levels of motivation and success for yourself.
No matter what your coaching specialty, you are sure to find great value for yourself and your own coaching practice in this engaging and dynamic presentation. Â Please join us for this exciting opportunity!
About the Presenter:
Ben Palmer is the Chief Executive Officer of Genos International, a business that specializes in the assessment and development of emotional intelligence, employee engagement, and motivation. Through Genos Int’l, Ben has raised growth capital, negotiated joint ventures and demonstrated success in driving revenue and profit growth via sales and business model improvement. With his consulting expertise in sales growth, culture change, and talent attraction and development, he has worked with blue chip organizations across many industries including professional services, banking and finance, pharmaceutical, hospitality and the airline industry. He is an experienced entrepreneur with an integrated product and service firm now operating in Australia and the US, and distribution channels across Europe, India, China, South Africa, South East Asia and New Zealand.
Ben’s background is in psychology.  He finished his PhD at Swinburne University in Melbourne Australia where he developed the first Australian assessment of emotional intelligence designed specifically for workplace applications. He has published extensively in the area of emotional intelligence, has been invited to contribute chapters to books and guest edit special issues of journals on the topic. His research has attracted considerable attention, receiving a number of awards including the Richard Pratt Scholarship, an Australian Postgraduate Award, and a PhD Thesis-Excellence award. Outside of work, Ben enjoys wine-tasting, political discussions and a game of tennis whenever work allows. With a keen interest in people and culture, Ben is also an avid international traveler.
Your Brain On Change
Guest Blogger: Paul McGinniss, PCC (ICF) MSHR
Director, Training & Delivery – North America
NeuroLeadership Group
We all know change is hard but it is not often we think about why it is so hard. Recent findings from the field of neuroscience are helping to explain this phenomenon and offering ways to manage change more effectively. A quick search of the “organizational change” literature indicates 70-75% of all change efforts fail or deliver mediocre results. The goal of this article is to present several ideas for you to think about to improve your results: knowing how the brain itself changes, working in alignment with the brain’s own structure, and understanding the brain’s own goals and needs.
In order to understand why change is hard, it helps to understand how the brain itself changes. Your brain is predisposed to hardwire as much as it can in order to preserve precious and limited energy and processing power and to stay on alert for (physical and social) threats to your survival. The brain creates this hardwiring by moving new connections or maps out of working memory and into the deeper processing regions of the brain so they become part of the automatic fabric of your beliefs and behaviors. The primary drivers to change the wiring in your brain are: time – frequent quick visits to the new wiring; attention – focusing on embedding the new wiring during those quick visits; repetition – doing so often using numerous modalities or approaches while paying close attention to the new wiring; and positive feedback – looking to acknowledge and reward yourself for doing the work to create a reward connection and enlist the help of powerful and desired biochemical agents.
A second component to facilitating change is to understand the brain’s own structure and then to work with it. The brain’s primary organizing principle is to use its predictive ability to avoid threats and keep us safe. The brain likes to be able to predict things in order to maintain a sense of certainty and safety. Change, from the brain’s perspective, is filled with uncertainty and, therefore, a significant threat. The change (a.k.a. threat) will trigger the brain’s limbic system and a “fight or flight” response to the change will be initiated. Believing and communicating, “Change is good,” simply flies in the face of how change is perceived and processed by the brain.
A third component to facilitating change is to understand the brain’s own goals and needs. When you know what the brain wants (and doesn’t want) and when you work with that, your change efforts will be tend to be more successful. Failing to take into account what the brain desires and working against its needs will create frustration, resistance, and failure (or at best compliance). What does the brain want? Neuroscience is indicating we are very social beings with significant primary social needs or drivers (which can also be thought of as social triggers or threats) including the need for Status, Certainty (as previously mentioned), Autonomy, Relatedness, and Fairness. Change can be a significant threat to all of these needs.
Don’t join the 75% Club. Find ways to address these social drivers and help facilitate a successful change initiative.
A Call to Fearlessness: Simulcast from the Bay Area
Presented by Bay Area Coaches:
A Call to Fearlessness: Discover Your True Leadership Voice to Create Community & Joy
Available to New England Coaches
by Simulcast!
Use the code NECOACHES
Presenters: Margaret Wheatley & Barbara McAfee
When: Oct 22, 2011, 9:00am – 4:00pm PT (12 noon – 7:00pm ET)
Oakland, CA
EXPERIENCE being among forward thinkers in organizational leadership, coaching, training and personal growth
ENGAGE in deep inquiries around whom we choose to be, how to persevere and claim our full voice and power
DISCOVER how to metabolize your strongest emotions through song and movement
AWAKEN further into personal and collective power and capacity to serve on this planet, at this time
NOURISH your soul through music, celebration, inspiration and joy
