Guest Blogger: Robert Hargrove,
Author of Masterful Coaching
I am looking forward to meeting you at the New England chapter of the ICF on March 14th. I have been asked to write a guest blog, so let me start by sharing something I have learned about the 5C’s of a successful career as an executive coach.
Concept. To create a successful career as an executive coach, it is important to have an innovative business concept. You have to answer the question “What’s the big idea?” Mine is coaching executives on the specific jobs they need to get done on a regular basis—for example, business growth. It is not only important to identify the job, but to make sure that the job is complex enough to require coaching. For example, “My boss wants me to grow my business, but growing my business creates all kinds of risks that are unacceptable to my boss. Is there any way out of this dilemma?”
Creative. You need to differentiate yourself from every other “me too” coach. The question is: Why should people hire you over everybody else? My differentiator is “I focus on business results, not just leadership behaviors.” Another is “My work is transformational, not just transactional.” Once you come up with the concept, you need to communicate it: put it on your brochures, website, blogs and so on. You need to SURPRISE people with arresting verbal and graphic imagery, if you want to get people’s attention.
Content. Create content. Writing blogs or making comments on other people’s blogs starts to position you as a noted authority, value-added expert and trusted advisor. Pick topics you feel passionate about and have a powerful and unique point of view on. When you write a blog, make sure you use key words and tags so that the search engines will pick it up.
Community. If a tree falls in the forest, does anyone hear it? You can’t just wait for people to stumble across your website or read your blog, you have to have a social networking strategy and build a community of interest, whether you do that through the local Chamber of Commerce or Facebook, Twitter, YouTube, LinkedIn and other social media.
Commerce. You have to have a good business model. First, target a high growth market you can get access too. I am not talking about CEOs of Fortune 500 companies, but entrepreneurs for example. There are 3 billion capitalists in the world today and most of them need some kind of help. Then figure out what jobs that person needs to get done on a regular basis, “create customers and generate cash” or whatever. Then come up with a better mousetrap, an innovative product or service you can offer. Never forget that marketing is everything. Make it your top priority.
I look forward to meeting you at my talk. I have been doing this work a life time and am willing to share what I have learned.
Meet Robert Hargrove at ICF-NE’s next event,
March 14th, 2011.
Afternoon session: (3:30 – 5:30pm):
Executive and Leadership Coaching Tools
Richard Koonce: 360 Executive Coaching Tool – A Fresh Approach
Lauran Star: Leadership Emotional Intelligence Profile
Evening session: (6:30 – 8:30pm):
Robert Hargrove: Masterful Executive Coaching