Admit it. Coaches love education. We love to connect with our clients, find out what makes them tick and learn how to help them achieve greatness. There is nothing like the feeling of a client “getting it” for the first time. Now imagine that same feeling but being on stage and impacting 100 or 200 people at a time. If this excites you, then adding professional speaking to your coaching business may make good business sense.
Based on my experience as a paid professional speaker as well as certified coach, I recommend you consider these 5 factors when adding speaking to your service mix:
1. Identify a niche and stick with it! This is the biggest mistake new speakers make. They want to be all things to all people and fail to carve out a niche. In today’s marketplace, corporations and organizations are not interested in generalists. They want experts who happen to speak well. So be that expert!
2. Leave your ego at the door. Speaking is not about you, it is about the audience. As a coach you are familiar with taking cues from your clients and the same client-centric approach is vital if you are going to succeed as a professional speaker. The highest paid and most respected speakers spend hours and hours thinking about the audience and delivering a presentation tailored to their needs. So if you think speaking is a great way to get attention and have the focus on you, think again.
3. Work on your platform skills. Great speakers make presenting to an audience look easy. This conversational and relaxed presence on stage takes a lot of hard work. The best way to sell speaking and increase this revenue stream is to be really good on the platform. Toastmasters International is a great way of learning the craft of presenting if you are new to the field. Also consider joining the National Speaking Association, which has local chapter right here, in New England.
4. Learn to ask for money. Speaking is a profession and it is important that if you add this service to your business mix that you get paid for your trouble. Yes, some people speak to market their coaching practice and get referrals. While this is fine way to market your business, it is different than being a paid professional speaker. Professional speakers educate more than self-promote and share their area of expertise with the audience. If you have trouble asking for money, then you need to work your money mindset. A good money coach or wealth psychology expert can help you remove roadblocks to your financial success so consider investing in one.
5. Get support. Being a professional speaker can be lonely. You are on the road, often traveling alone and developing your materials in isolation. Make sure you reach out and get support from other speakers in the field. The National Speakers Association is a great place to meet other speakers who support you in turning your area of expertise into a viable business and keeping you company along the way.
Kathleen Burns Kingsbury, LHMC, CPCC, is wealth psychology expert and the founder of KBK Wealth Connection, a company dedicated to helping professionals live more financially and emotionally conscious lives. She is the author of the Creating Wealth from the Inside Out Workbook and Audio Program, also available on Amazon. Kingsbury is currently writing a book on Women and Wealth. For more information, visit her website and blog at www.kbkwealthconnection.com.
Meet Kathleen Burns Kingsbury
& other key business experts at
ICFNE’s Business Development Expo,
Monday, September 19, 2011!!