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Maine Live Event: Upping Your Marketing Game To Increase Your Client Base

September 11 @ 4:00 pm - 7:00 pm

Feeling like you’ve got all the tools to be a first-rate coach, but you’re stuck when it comes to marketing?  Are you daunted by social media in terms of how much to post, which platforms to use, and how to set yourself apart from your competition? If you love coaching but struggle when it comes to marketing yourself then this program is for you.

Topics to be covered include:

  • Digital marketing 101 – social media, pay-per-click advertising, Facebook boosting, etc.
  • Defining your target demographic and communicating effectively with them
  • Thought leadership as a tool for enhancing your brand
  • Using data and analytics to set and achieve your goals
  • The benefits of using a Customer Relationship Management (CRM) system, email marketing services (e.g. Constant Contact) and in-bound marketing tools

Early Bird Pricing – Register by August 28, 2017 and SAVE:
ICF and Alliance Members: $39
Nonmembers: $55

After August 28, 2017:
ICF and Alliance Members: $49
Nonmembers: $65

2.5 Resource Development CCEUs

PLEASE NOTE: Registration cancellations must be received in writing at least four (4) business days prior to an event to be eligible for a refund. If you are unable to attend an event and have not cancelled in advance, your payment will not be refunded. Your registration can be transferred to another person with 24 hours’ notice. To make a change to your registration, please email info@icfne.org.

About the Facilitators

Mike Bellamente

Mike Bellamente is a ‘green’ real estate agent with Keller Williams, as well as managing director of the Green Alliance, a New Hampshire-based network of businesses and consumers actively working toward a sustainable future. Mike is known for his charismatic speaking style and his ability to get tech nascent clients using social media and digital marketing strategies to increase their client base and improve sales.

Prior to taking over the Green Alliance, Mike served as Head of Consumer Engagement for CDP, a global repository of corporate environmental data. Bellamente has written extensively on the topic of corporate sustainability with his work appearing in publications including, the Guardian, Huffington Post, GreenBiz.com, Sustainable Brands, CR Magazine, Grist and the Portsmouth Herald. Following the Deepwater Horizon oil spill in 2010, Bellamente was named to the White House-led economic solutions team to conduct impact analyses for oil-impacted communities. In February 2012, he was named to Ethisphere’s list of 100 most influential people in business ethics. Mike received an MBA in International Business from the University of Edinburgh, Scotland and graduated magna cum laude with a bachelor’s degree in marketing from Plymouth State University. When he’s not working, he’s playing hockey, listening to the Grateful Dead, or snuggling with his two little daughters.

Bridget SpragueBridget Sprague is the Director of Marketing at Revision Energy and Co-Founder of the Hell Yeah Projects, a unique personal development company that uses behavioral science, psychology, & personal development, to inspire people to create projects that will be a positive force in the world. Prior to working for Revision, Bridget ran her own brand strategy company, Be Good Branding, to help those doing good in the world create authentic brands. Before creating Be Good Branding, she held positions in marketing and brand communications at Mullen Advertising, Stride Rite Corporation and Mechanica (a brand development firm). She has worked with large corporations such as MTV, General Motors, Stanley Tools, Nextel, and Swiss Army Works. She has also worked with local, small businesses such as Good Tastes (gourmet mac & cheese!) in Newburyport, MA. and Mr. Fox Composting in Dover, NH.

When she’s not working on building brands, she’s raising her three hysterical children with her patient husband, Billy, and training for her first ever 10K.

Details

Date:
September 11
Time:
4:00 pm - 7:00 pm
Event Category:
Website:
http://events.constantcontact.com/register/event?llr=i59jp7lab&oeidk=a07ee27f0th3b008cbb

Venue

Clarion Portland Hotel
1230 Congress Street
Portland, ME 04102 United States
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