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Maine Live Event: Upping Your Marketing Game To Increase Your Client Base

September 11, 2017 @ 4:00 pm - 7:00 pm

Feeling like you’ve got all the tools to be a first-rate coach, but you’re stuck when it comes to marketing?  Are you daunted by social media in terms of how much to post, which platforms to use, and how to set yourself apart from your competition? If you love coaching but struggle when it comes to marketing yourself then this program is for you.

Topics to be covered include:

  • Digital marketing 101 – social media, pay-per-click advertising, Facebook boosting, etc.
  • Defining your target demographic and communicating effectively with them
  • Thought leadership as a tool for enhancing your brand
  • Using data and analytics to set and achieve your goals
  • The benefits of using a Customer Relationship Management (CRM) system, email marketing services (e.g. Constant Contact) and in-bound marketing tools

Early Bird Pricing – Register by August 28, 2017 and SAVE:
ICF and Alliance Members: $39
Nonmembers: $55

After August 28, 2017:
ICF and Alliance Members: $49
Nonmembers: $65

2.5 Resource Development CCEUs

PLEASE NOTE: Registration cancellations must be received in writing at least four (4) business days prior to an event to be eligible for a refund. If you are unable to attend an event and have not cancelled in advance, your payment will not be refunded. Your registration can be transferred to another person with 24 hours’ notice. To make a change to your registration, please email info@icfne.org.

About the Facilitators

Bridget SpragueBridget Sprague is the Director of Marketing at Revision Energy and Co-Founder of the Hell Yeah Projects, a unique personal development company that uses behavioral science, psychology, & personal development, to inspire people to create projects that will be a positive force in the world. Prior to working for Revision, Bridget ran her own brand strategy company, Be Good Branding, to help those doing good in the world create authentic brands. Before creating Be Good Branding, she held positions in marketing and brand communications at Mullen Advertising, Stride Rite Corporation and Mechanica (a brand development firm). She has worked with large corporations such as MTV, General Motors, Stanley Tools, Nextel, and Swiss Army Works. She has also worked with local, small businesses such as Good Tastes (gourmet mac & cheese!) in Newburyport, MA. and Mr. Fox Composting in Dover, NH.

When she’s not working on building brands, she’s raising her three hysterical children with her patient husband, Billy, and training for her first ever 10K.


Jack Callahan is a Digital Marketing Specialist at Swell Media in Portsmouth, NH. As a digital marketing specialist, Jack handles Swell’s clients’ content marketing needs ranging from social media to marketing automation to content creation to website personalization. Jack combines his writing and storytelling skills with a background in strategy, social media, and search engine marketing to tell clients’ stories to the right people, at the right time, in the right place. Outside of work, Jack enjoys taking photos and going to the beach. As an avid traveler, chances are if he’s not behind his desk he’s not in the country.



September 11, 2017
4:00 pm - 7:00 pm
Event Category:


Clarion Portland Hotel
1230 Congress Street
Portland, ME 04102 United States
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