Peter Caputa
Social Networking TWO, Peter Caputa, Twitter Expert from HubSpot
Original class date: February 9, 2009
Presenter Bio:
Peter Caputa is an internet marketer that marketers turn to for help. He manages the partnership program at HubSpot, helping web design firms and marketing agencies better provide ROI driven internet marketing services to their clients using the HubSpot Inbound Marketing Platform. Peter joined HubSpot in November 2007 and has directly helped 100s of business owners and marketers transform their approach to the way they grow their business. Before joining HubSpot, Peter ran his own internet marketing services and event marketing company helping to market 200+ events while building a following of 1000s of regular event attendees – using the web, email and online co-marketing as his tools. Peter recently created the Collaborative Growth Network, a network of 100+ business owners who collaborate online to help each other grow their respective businesses. He’s been blogging for 5+ years and has developed a following of several hundred subscribers spanning many industries and across the country. Long before facebook and linkedin were household names, Peter was writing about social networking software and it’s benefits to business for several publications. Peter frequently speaks on a variety of topics including LinkedIn, Twitter, SEO, blogging for business and online lead generation. He is a frequent contributor to the award winning HubSpot Internet Marketing blog.
Summary of Teleclass:
There’s a lot of buzz around Twitter but many marketers don’t know how to translate that buzz into a worthwhile marketing tool for their business. Most people’s first reaction to the social media “micro-blogging” tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
This teleclass will go over all the basics for using Twitter for marketing and PR, including:
What is Twitter and why is it important
How to use Twitter to monitor your brand and engage customers and prospects directly
How to reach media and bloggers directly to get PR coverage for your business
What and how to measure the results of your social media efforts
