Stephen Melanson
Positioning and Verbal Branding
Original class date: March 24, 2008
The value of Verbal Branding is an untapped resource that will give any organization a competitive advantage and an immediately usable platform for market share gains.
This session will first clarify branding itself, and then highlight the most important relationships between Verbal Branding and, for instance, your marketplace identity, sales success, internal consistency and enthusiasm, and the impact of more effective interactions on your core brand positioning.
SESSION INCLUDES:
Two sides of branding :Positioning vs. Identity
“Verbal Brand” introduction: Underlying philosophy and methodology
Managing interactions
- Creating context
- Organizing a conversation
Sales impact
- Using verbal branding to sell
- Eliminating the competition
Internal impact
- Relief and confidence
The Teleclass Leader
Stephen Melanson has twenty-three years’ experience in sales, marketing, management, and business ownership in several industry sectors, including software, telecommunications, marketing, business consulting, Business-to-consumer service, and training. Having sold and developed positioning concepts for one hundred to one million dollar agreements – from small businesses to Fortune 100 companies – he has broad business experience to effectively advise clients in nearly any environment. As a branding consultant, with expertise in direct communications, Stephen’s “verbal branding” instruction is truly unique in the branding world. Delivered in a classroom setting, it provides a high impact finishing element that helps fulfill a brands’ potential, immediately improving the productivity of every conversation clients have with prospects and clients.
Stephen also has professional documentation and training ability, as well as on-air talk radio and on-air advertising experience.
CEU Information
1.0 Business Development
