The Secrets to Attracting
High-End Clients
Presenter: Robert Middleton
CCEU’s: 1.0 – Business Development
Teleseminar, Wednesday, February 1, 2012, 7:00 pm – 8:00 pm ET
Everyone wants to attract more clients. And we hope those clients will be great clients to work with who will pay us well. But very few Independent Professionals have a plan or strategy to consistently attract more High-End Clients.
A High-End Client is an Ideal Client – a person or company who is great to work with and who is excited about making changes and creating a better future.
A High-End Client makes long-term commitments – When you work with high-end clients they engage you in long-term projects designed to make a significant difference and produce measurable results.
A High-End Client pays you more – Selling bigger, more results-oriented services, projects and programs means being paid much more than for standard services.
This concept of offering these kinds of services and programs is called H.E.O.B – High-End, Outcome Based programs and services. The methodology for marketing and selling these programs has been tested and proven with hundreds of Independent Professionals. It works for consultants, coaches, trainers and other professional service business and is applicable to small, medium and large companies of all kinds.
In this presentation we’ll cover the following:
• The Three Keys to marketing and selling high-end services
• Developing a high-end marketing mindset
• The marketing fundamentals essential for attractingÂ
high-end clients
• What you need to do to prepare to go high-end
• The seven pitfalls to avoid if you plan to go high-end
• How you can sell high-end services, despite the economy
• An Action Plan for going high-end.
Join us for this dynamic call and explore how attracting high-end clients is the key to success in your business. When you attract more high-end clients you not only make more money (often a LOT more money) you have more fun, produce bigger results for your clients and feel you are making a real difference. What could be better than that?
Since 1984, Action Plan Marketing Founder Robert Middleton has spoken to thousands of independent professionals – business coaches, management consultants, and professional service providers – on the topic of successfully attracting and retaining high paying clients by delivering high value results that keep them coming back for more.
His popular More Clients eZine and blog serve 40,000+ people around the world who rely upon his straight talk and time-tested and proven strategies and tactics to grow their businesses in systematic, sustainable ways. He speaks and trains clients via teleseminar, webinar, and live to worldwide audiences who are inspired to take marketing actions that lead to more clients, higher paying clients and clients they love to work with.
Known as “the Marketing InfoGuru for Independent Professionals” Robert has given talks, workshops and presentations to dozens of professional organizations in the United States and internationally. Â Robert Middleton is the expert that serious independent professionals trust, recommend, and celebrate for opening the door to attracting high-end clients while making the process easy and fun.
Robert is the author of the online bestsellers, “InfoGuru Marketing Manual” and the “WebSite ToolKit” as well as the popular marketing membership site, “The Fast Track Marketing Club” with over 700 members. Committed to helping Independent Professionals grow their buisnesses, Robert spends the majority of his time leading his one-year “Marketing Mastery Program.”
