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Many coaches love to coach, but they hate marketing, selling, and promoting themselves and their services. Coaches often spend a great deal of time and money to gain the skills and competencies for great coaching but then find themselves with few clients. Investing in developing marketing and sales skills is also critical if one is to be a successful as a coach.

Having a solid marketing strategy and practical approaches to self-promotion are the key success factors to attract and retain coaching clients.

In this interactive session, Dr. Terry H. Hildebrandt, MCC will explain the 7 Promotion Strategies for a coaching business and participants will evaluate their own marketing strategies and develop an action plan for next steps.

At the end of this session participants will be able to:

• Identify the 7 Core Promotion Strategies for Marketing your coaching business.
• Understand which of the self-promotion strategies are most important and evaluate your own company on the current effectiveness of the strategies within your marketing approach.
• Develop a Marketing Promotion action plan to drive more awareness of your brand to your target market.

The session will be recorded and available to registrants after the session, but you must participate in the session live in order to receive any related Core Competency CCEs (if applicable).

CCE Units: 1.5 Resource Development

Please note:  After the session is completed, ICFNE will send you a program evaluation via email. You must complete the evaluation in order to receive your CCE certificate.  Live attendance is required for core competency credits. We recommend you download and print the email containing your CCE certificate immediately upon receipt as we are not able to provide additional copies.

 

Dr. Terry Hildebrandt, MCC is an executive coach, organization development consultant, researcher, coach educator, coach supervisor, entrepreneur, and author. He is the founder and CEO of Terry Hildebrandt and Associates, LLC, an organization development and executive coaching consultancy and Activating Leadership LCC, a leadership development company. Terry has over 24 years of coaching experience and 34 years of business experience.

 

He currently serves as a leadership coach at UCLA Anderson School of Management and at the Doerr Institute for New Leaders at Rice University. Terry is also the former Director of the Evidence Based Coaching Program at Fielding Graduate University. He also worked at Hewlett-Packard Company for over 22 years where he served in several management, internal coaching, and leadership positions.

 

Terry is a Master Certified Coach (MCC) with the International Coach Federation (ICF), a certified Master Corporate Executive Coach (MCEC) with the MEECO Leadership Institute, and a certified Evidence Based Coach from the Fielding Graduate University. He is a professionally trained Certified Coaching Supervisor from The Goldvarg Consulting Group, Inc. Terry is also lead editor of the book, Innovations in Leadership Coaching: Research and Practice (2020).

 

He earned his PhD in Human and Organizational Systems from the Fielding Graduate University. He also holds an MA in Organizational Design and Effectiveness and an MA in Human Development from Fielding along with a BS in Materials Science from Rice University.

 

PLEASE NOTE: Registration cancellations must be received in writing at least four (4) business days prior to an event to be eligible for a refund. If you are unable to attend an event and have not cancelled in advance, your payment will not be refunded. To make a change to your registration, please email events@icfne.org.