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Virtual – The Trailblazing Trifecta: How to Communicate the Value of Your Coaching in Three Sentences

September 14 @ 12:00 pm - 1:30 pm

Holly Chantal

Unlike most services where you can promise a specific outcome, coaching is intangible which makes it difficult to describe and even harder to sell.

During this virtual event, Holly Chantal will share a simple framework for conveying the value of your coaching, whether it be in during sales conversations, your elevator pitch, bio, or even your website copy. Once you know the framework, explaining your coaching services will be easy. Not only will your ideal prospects “get it” right away, they’re going to be excited to work with you!

In addition to learning the framework, in this workshop-style webinar (combination of lecture and focused exercises) you’ll also be “doing the work” real time. Holly will take volunteers for hotseats to get their Trailblazing Trifecta written live on the spot. Specific examples will be given on how to incorporate this framework into your sales conversations or when talking with people at networking events.

(By the way, this description was written using the same framework you’ll be learning, so if you’re reading this and thinking that you want to attend – then you know it’s working and can do the same for you!).

This virtual event is for you if you’re a coach trying to describe what you do without rambling or clamming up, are trained in multiple modalities/systems and aren’t sure how to capture all that you do in a succinct way, and/or if you’re not getting the results you desire from networking and online marketing.

Participants will leave with:

  • An understanding of what prospects are looking for when deciding whether coaching is right for them or not.
  • Knowing what to say about their coaching and what to leave out during initial conversations so as not to confuse their prospect.
  • A simple framework for describing their services that can be adapted depending on the audience.

Member Pricing: $15.00
Non-member Pricing: $20.00
EMP Members attend free, check your email for the discount code!

All registrants will receive a recording after the call. You do not have to listen live to receive the CCE Credit. You must register before September 14th to receive the recording.

CEU award: 1.5 Resource Development

PLEASE NOTE: Registration cancellations must be received in writing at least four (4) business days prior to an event to be eligible for a refund. If you are unable to attend an event and have not cancelled in advance, your payment will not be refunded. Your registration can be transferred to another person with 24 hours’ notice. To make a change to your registration, please email info@icfne.org.

About the Presenter

Holly Chantal will help you brand your awesome. Whether you know exactly what makes you stand out in your industry, or you ache to have someone who ‘gets you’ to reflect back what you can’t see yourself, Holly’s got your back.

Blending strategy and intuition, Holly loves helping self-employed moguls, professionals and small businesses root every single one of their business decisions into who they are, what they dream of creating, and how they intend to serve others. (Psst… another word for all that is your ‘brand’).

Holly may believe that everyone has a superpower, but she doesn’t believe in a one-size-fits-all brand formula. Instead, she delights in liberating her clients from what they think their brand should look like so they can discover the trailblazing brand that’s waiting for them.

Along the way, Holly’s developed a gloriously simple method that helps entrepreneurs, coaches and small business owners uncover the brand logic at the heart of their work. The Land of Brand® has branded over 200 coaches – from startups to 7-figure earners – and trained thousands more to build brands that are an authentic expression of who they are, positioning them as the obvious choice for the right clients, fans, and collaborators.

When Holly isn’t collaborating with clients, she spends her time experimenting in the kitchen, chasing her little boys, and questing for the best scoop of ice cream.


September 14
12:00 pm - 1:30 pm
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