A 30,000’ view of my 30-year professional career would reveal a wealth of opportunities launched from a PhD in psychology into marketing, branding and research consulting and ultimately, coaching.
The first half of my career began at Young & Rubicam NY, a large, global advertising agency. While rising to an EVP, Director of Creative Research and Managing Director of Brand Planning, I led or worked with teams to create brand strategies for some of the world’s most well-known brands: Disney, Citibank, AT&T, Colgate, MetLife, KGF and United Airlines. The complexity, scope and pressure of working with these clients provided a forever useful training ground for client empathy, strategic thinking, messaging and marketing plans.
In the second half of my marketing communications career, I continued to consult for large companies (Novartis and DuPont), start-ups (.com and hedge fund) and folded in coast-to-coast colleges and universities. As an EVP and Principal at two separate companies, I consulted for many big publics including: Penn State, Texas, Utah, Missouri and privates, e.g., John’s Hopkins, University of San Francisco, as well as, women’s colleges, HBCUs and many others less well known. All sought to share their mission to educate and make the world a better place, but were stymied by their unique challenges. Helping these institutions make an impact was as inspiring as having the privilege of working with: presidents, boards, faculty, staff, students, the community, legislators, business partners and related organizations.
Marketing communication clients compete in ever-evolving, information-intense, global world and the skill sets have to change correspondingly. Last year, I fielded a global survey in 17 countries to coincide with the UN Day of Rural Women in Agriculture, conducted online focus groups with high school students to enhance a university website, reorganized a communications department to be in alignment with the new needs for communication and created a 5-year strategic plan for an institution to be more competitive. As a senior executive and I also brought my expertise internally to companies where I worked to train, mentor, hire and contribute to organizational processes and structures, as well as to write on many of these topics.
After a career working with the senior executives for large institutions in stress-filled change management situations that required strategic thinking, qualitative/quantitative research and messaging, it seemed so clear that executive coaching was a great complement to consulting. I jumped into executive coaching whole heartedly and over the past four years obtained the training and credentials to become an executive coach with the following: ACC/International Coach Federation, Board Certified Coach (BCC) and a National Board Certified Health & Wellness Coach (NBC-HWC).
As the President of New Logic Strategies, I am an executive coach with a health and wellness orientation working with a range of business professionals from senior managers to staff in large companies, small businesses and students at universities. Together, we pursue their goals ranging from leadership training, First 100 days, career development and opportunities, effects of reorganization to stress management and burnout prevention.
My academic credentials include: PhD, MA Social Psychology, Princeton University; BS Pharmacy, University of Kansas.